‘’The relationship with my phone used to feel like a one-way relationship. But now it isgetting more intelligent and is able to talkback sometimes. Swiping from advertisementto advertisement, I’m in a continuous feedback loop of who I consciously- but also unconsciously am. Or maybe; of who I shouldbe?’’

This ongoing conversation is laid bare in a photobook novel, where brutally honestdata is kept chronologically. The feedbackloop manifests itself directly, with a huge delay, or not at all. It is not always clear what influences what, yet biases present themselves. In the narrative, elements like maintaining a healthy lifestyle, migration and being in a relationship are misconstrued as signs of pregnancy, contrary to reality. These assumptions found in the personalized ads, result in a distored self-perception. As the story unfolds, the ads seem to take sides, endorsing the partner's perspective in conflicts and subtly probing whether the user is trapped in a toxic relationship. Initially promoting casual alcohol consumption and dating, the ads gradually escalate to the point of advocating behaviors that result in liver problems and sexually transmitted diseases.