SPONSORED is a photobook novel that exposes an intimate and escalating dialogue between a person and an algorithm. Through a chronological collection of personalized advertisements and chat conversations, the work reveals how technology not only observes, but also replies; subtly influencing identity, self-image, and behavior.

‘’The relationship with my phone used to feel like a one-way relationship. But now it is getting more intelligent and is able to talk back sometimes. Swiping from advertisement to advertisement, I’m in a continuous feedback loop of who I consciously- but also unconsciously am. Or maybe; of who I should be?’’

This usually unnoticed exchange is laid bare in book form, through a brutally honest and intimate archive of data. What begins as a stream of seemingly neutral suggestions slowly evolves into a more invasive exchange. What begins as a stream of neutral suggestions gradually evolves into a more invasive exchange. The algorithm starts mirroring assumptions, reinforcing biases, and eventually develops a voice — taking sides in personal conflicts, offering unsolicited diagnoses, and quietly steering moral decisions.

In this narrative, lifestyle choices like eating healthy, migrating, or being in a relationship are misread as signs of pregnancy. Personalized ads build a distorted self-image, reflecting not the person, but the datafied interpretation of who they might be. As the story unfolds, the system seems to pick sides, question intimacy, and push the user toward increasingly destructive choices.

SPONSORED explores how digital systems engage with us not only functionally, but relationally. Simulating care, misunderstanding boundaries, and ultimately blurring the line between interaction and control.